Thursday, January 5, 2012
No More Liz Claiborne?
For those of you who follow fashion it may come as no shock that Juicy Couture & Kate Spade are owned by Liz Claiborne or that Lucky Brand is also owned by the metropolis that is Liz Claiborne, but it still may be a shock that come May 15th Liz Claiborne will be no more - kind of.
The mega mogul fashion enterprise is making some big changes in the new year, most noted: their name - we will soon see their tags reading " FIFTH & PACIFIC".
"Liz Claiborne" has been an American icon since 1976 and has grown exponentially in its years coming out with sisterliness such as Monet, Kensie, and simply Liz by Liz Claiborne; but with the hard-hitting recession it seems that even Liz Claiborne isn't immune to debt. In October 2011 the company sold Kensie and Monet for a reported $328 Million, hence the sudden pop up of Liz Claiborne and Monet across JC Penny's across the nation.
The company has promised to center focus keenly in on "Juicy Couture" and "Kate Spade" much harder now...if you ask me, I feel we may be getting closer to the new trend of high fashion at fraction prices as we have seen in the last 2 years such as Jimmy Choo being sold at H&M, Vera Wang at Khols, and my personal love, Anna Sui for Target (yes..TARGET! and ANNA SUI! Check out the link to watch my ANNA SUI RUNWAY INSPIRED EYES: http://www.youtube.com/watch?v=bbHBA_TMcCU&feature=g-upl&context=G292a720AUAAAAZAAMAA).
I predict that if they really want to encourage their debt to subside they have to entice consumers to really want their products - not that Juicy Couture, Kate Spade, etc. aren't beautiful lines, but for the average person, they are pricey. I have a sneaking suspicion that we very well may see more and more high profile fashion items being sold at department stores nationwide.
What favorite designer would you like to see at a more accessible price?
Also...Beginning in May the company will also be trading under FNP (for those of you who keep up with The New York Stock Exchange), so be sure to watch fir that, too!
Hugs, Kisses, & Fashionista Wishes,